Hi friends,
Here we are — a new year, and for me, the beginning of a new chapter.
The last year has held a lot: growth, reflection, challenge, and change — more than I originally expected. Some of it I’m still unpacking, and some of it I’m really excited to share with you over the next little while. Today, though, I want to start with something that feels both simple and familiar:
Change.
Change is something we all experience, whether we want to or not. We are constantly evolving through different seasons of life — sometimes slowly, sometimes all at once. Even when things appear steady on the surface, behaviour and priorities are often shifting underneath.
If I’m being honest, change hasn’t always been comfortable for me. In many ways, that discomfort is part of what drew me to behaviour analysis in the first place. I liked understanding patterns. I liked predictability. I liked learning how behaviour works — and how behaviour change happens, especially when it feels uncertain or hard.
For the past 14 years, my work has focused on teaching, training, and supporting behaviour change in others. Over time, though, I began to notice that my own work — and the way I support people — was changing too.
As this new year begins, I want to share one of the bigger shifts I’ve been sitting with:
I’ve decided to rebrand and rename my business.
This wasn’t a quick or impulsive decision. It came from reflection, experience, and noticing how much my work has evolved. What started as one thing has grown into something more aligned with how I now support people in building habits and making meaningful, sustainable changes.
That’s where The Change Lab comes in.
The Change Lab is a space created to support people who are trying to build habits and make real behaviour change in their lives — especially when change feels overwhelming, slow, or frustrating. I work with people across many different goals and life stages, but the challenges are often similar: starting, staying consistent, and adjusting when things don’t go as planned.
One thing I want to be clear about is this:
behaviour change takes time.
Rome wasn’t built in a day — and neither are habits. Change isn’t about overnight transformations or quick fixes. It’s about repetition, patience, and support. Depending on the behaviour and how often it occurs, habit-building can take weeks or longer to feel truly established.
The most important part?
Being willing to show up and engage in the process — imperfectly.
If this resonates with you and you’re curious about what this next chapter looks like, I’d love to connect. I’ll be sharing more about The Change Lab soon and what this work will look like moving forward.
As always, thank you for being here and growing alongside me.
💚
Amanda
